HYTE Announces Up to 20% Price Increases Due to Trump-Era Tariff Reinstatements; More Tech Brands Expected to Follow
The PC hardware sector is beginning to feel the impact of renewed U.S. tariff policies, with HYTE becoming one of the first companies to publicly confirm a sweeping increase in product prices. Citing the economic challenges posed by former President Donald Trump’s tariff policies—which appear to be reinstated or re-enforced by the current administration—HYTE disclosed the adjustments in a post on X (formerly Twitter)
In its statement, the company refers to the policy landscape as a “tariff fiasco” and emphasized the difficulty of maintaining sustainable operations without adjusting prices to offset increased import duties. As a result, HYTE is instituting new prices across a range of its products, with average increases hovering around 15% and reaching as high as 20% in some cases.
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Thermal Goop: $6.99 → $7.99 (+14%)
Solid Processor Frame: $19.99 → $22.99 (+15%)
Powered USB Hub: $27.99 → $29.99 (+7%)
LN60 Noodle: $29.99 → $34.99 (+17%)
LN70 Noodle: $34.99 → $39.99 (+14%)
Y40 Case: $129.99 → $139.99 (+8%)
Y60 Case: $179.99 → $199.99 (+11%)
KEEB TKL Keyboard: $179.99 → $199.99 (+11%)
Y70 Touch Infinite Display Upgrade: $199.99 → $239.99 (+20%)
Y70 Case: $219.99 → $239.99 (+9%)
Persona 3 Reload Y70 Edition: $269.99 → $289.99 (+7%)
Y70 Touch Infinite: $379.99 → $439.99 (+16%)
These price hikes come as the latest indicator of growing strain within the consumer electronics industry, with other major brands now expected to follow suit. According to recent reports, ACER is already contemplating increases of up to 10%, and companies such as ASUS, Dell, and HP may quietly adjust pricing in the near term, without public announcements.
The driving force behind these decisions stems from the increased import tariffs imposed on Chinese-manufactured electronics, a continuation or revival of Trump-era trade policies that were initially designed to boost U.S. manufacturing competitiveness. However, analysts warn that the actual burden will fall on consumers, who could see electronics become up to 40% more expensive in the months ahead—impacting everything from laptops and gaming gear to prebuilt PCs and accessories.
Though HYTE is not among the largest hardware manufacturers in the industry, its transparent communication and reliance on similar supply chains suggest its pricing strategy may serve as a bellwether for the broader PC market.
How do you feel about these changes? Are you reconsidering your next PC build or upgrade plans due to rising hardware prices? Let us know your thoughts in the comments.
