Kunitsu-Gami: Path of the Goddess Underperforms Due to Marketing Issues
Despite being a notable release this year, Kunitsu-Gami: Path of the Goddess is struggling to meet CAPCOM's sales expectations, primarily attributed to insufficient marketing efforts.
Sales Performance Insights
A recent Q&A session following CAPCOM's second-quarter financial results revealed that Kunitsu-Gami has not achieved its targeted sales numbers, despite receiving positive feedback from both critics and players.
Marketing Shortcomings: CAPCOM acknowledged that a lack of effective marketing contributed to low awareness of the game, which hindered its sales performance. The publisher plans to enhance promotional efforts moving forward to boost sales.
Comparison with Other Titles
While Kunitsu-Gami faces challenges, other titles released by CAPCOM in the same quarter are performing well:
Dead Rising Deluxe Remaster: Meeting sales expectations, with ongoing promotional support for its upcoming retail release.
MARVEL vs. Capcom Fighting Collection: Also selling as planned.
Ace Attorney Investigations Collection: Performing well in line with sales projections.
It's unfortunate that Kunitsu-Gami: Path of the Goddess, praised for its quality and genre-blending gameplay, is not reaching a wider audience. CAPCOM's commitment to increasing marketing efforts may help more players discover this solid title.
